The Genesis brand strives to create the finest automobiles and related products / services for connoisseurs around the globe. PSL had the opportunity to work with Hyundai Canada and High Test Performance Solutions. Utilizing our CAPP program we hit the deadlines and more importantly under the expected budget. Adhering to strict brand guidelines is what we do best.
It is always fun and challenging when coming up with new concepts for a product launch. The food and beverage industry is no different. We provided KFC with multiple ideations for the wicked sticks campaign. Initial creative concepts to final digital and print ready production files.
We are able to provide complete design and development on small to large scale projects. Here we assisted in code and applications. One area of their digital plan was to create a custom app for multiple users in the industry. The instability of custom apps cross platform can create havoc when updating browser versions. Our developers came up with a hybrid app instead.
The client brief was simple, we want retro! Off we went and provided various ideations of the theme. Slight custom modification to existing fonts we hit what the client was wanting. Not only that we did it in less time as allocated. All our clients our overwhelmed with the savings they are seeing through our CAPP Program.
Working with HighTest we came up with a theme for the NDSC, "We've Got The Power". Helping KIA Canada and its dealers leverage the essential element of success. Power is a dynamic force and an essential element in virtually every aspect of the automobile business.The Pitch Deck itself we designed base around KIA's brand guidelines but with our creative twist. We presented the Pitch Deck in a black box with red LED lighting to give the feeling of energy coming from the Pitch Deck.